Sales Associate

Sales Associate – London

About the role

We are looking for a talented Store Associate to play a key role in our London stores. You will be at the forefront of our brand’s physical presence, responsible for driving sale and delivering unparalleled customer service. This role requires a passion for luxury, excellent communication skills, and a customer-centric mindset.

Who you are

You are an experienced retail professional with strong energy and presence on the shop floor. You are confident engaging customers, comfortable selling premium products, and motivated by results.

You care about detail, service quality, and presentation, and you understand that in a flagship environment, standards matter every day, not just on good days.

You understand the value of building long term client relationships and are comfortable developing a loyal customer base through thoughtful follow up and consistent service, not just one off transactions.

You are reliable, commercially aware, and interested in growing with a business rather than staying static in a role.

An interest in travel, design, and quality craftsmanship is important, but you also understand how to convert interest into sales and repeat customers.

Your responsibilities

You will deliver a consistently high standard of customer service, acting as a clear and credible ambassador for the Carl Friedrik brand.

You will drive sales through confident product knowledge, storytelling, and effective upselling and cross selling.

You will actively contribute to building a loyal customer base in New York, developing ongoing relationships with clients and supporting client outreach and follow up in line with the brand’s approach to clientelling.

You will maintain strong store standards across presentation, cleanliness, and product care.

You will support stock handling and back of house organisation to ensure the store runs efficiently.

You will process transactions accurately and professionally, contributing to a smooth end to end customer experience.

You will work closely with the wider team to help establish the culture, pace, and expectations of the New York store.

Why join Carl Friedrik

Carl Friedrik is a fast growing premium travel brand with an established and loyal US customer base.

Joining at this stage offers the opportunity to contribute meaningfully to a high profile store opening and to grow alongside the brand as its retail presence expands.

Strong performance will be recognised, and as the business develops, there will be opportunities for progression and increased responsibility.

Role details

Job type: Part time and full time opportunities available
Additional pay: Commission
Benefits: Employee discount and company benefits
Schedule: Flexible scheduling including weekends
Location: In person, London

1. Previous retail experience, ideally within a premium or customer focused environment

2. Confident, engaging communicator with strong presence on the shop floor

3. Comfortable selling premium products and working to sales targets

4. Strong attention to detail and commitment to high service standards

5. Experience in clientelling and building long term customer relationships

6. Reliable, proactive, and able to work well as part of a team

7. Flexible availability, including weekends

8. Eligible to work in the United States