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Growth Marketing Lead – Luxury Brand

RemoteUnited Kingdom, London, City of, LondonMarketing

Job description


Carl Friedrik is a product design company challenging traditional luxury. We design and sell premium accessories and travel goods.

We empower modern professionals in their day-to-day lives with our unique blend of intelligent design, fine craftsmanship and long-lasting quality.

About the role

The Growth Marketing Lead will be tasked with driving growth at Carl Friedrik by evaluating, executing and scaling new initiatives. This involves performance marketing channels, but certainly doesn’t end there. We embrace a wide scope of projects.

The successful candidate will develop and execute our performance marketing strategy from the ground up, maximising ROI and ensuring we’re on track to meet our goals. 

Your responsibilities

  • Identify, test and scale growth initiatives.
  • Manage existing performance channels (Paid Social, Search, Display and others).
  • Analyse performance across the business, from email marketing performance to NPS surveys.
  • Execute campaigns, analyse and optimise performance.
  • Build performance and business intelligence reports for management.
  • Work directly with the founders, playing a key role in shaping Carl Friedrik's growth strategy.

Job requirements

Ideal candidate

We move in a fast-paced and rewarding environment, and are looking for a highly-motivated individual that will thrive in our small, high-powered team.

An analytical mindset is crucial to succeeding in this role. You should enjoy working with data to find patterns and opportunities. You should be knowledgeable in Excel and ideally have experience with analytics and BI tools (Google Analytics, Google Data Studio, Tableau etc).

We also encourage you to apply if you are creative and can connect ideas to business goals, organised and take a proactive approach to your work. 


  • 2+ years experience in digital marketing, eCommerce or other high-performance areas such as consulting or finance.
  • A demonstrable track record of achievement.
  • You have completed a degree in Business, Marketing, Engineering or a related field from a top university.

More about Carl Friedrik
We are challenging the outdated practises that characterise the luxury industry. By selling direct-to-consumer, embracing sustainable materials and rejecting seasonal fashion, we are better positioned to serve our customer: the modern professional.

Intelligent design is a crucial part of our ethos. Everyday accessories should be functional and a joy to use — so form always follows function in our creative process.

Accessories must also meet the demands of modern living. So we only collaborate with the finest materials and craftsmen. The result: products that last a lifetime.

Carl Friedrik in the media

  • New York Times: “Best refined briefcase for daily use: Carl Friedrik”

  • Forbes: “The new king in the leather goods space”

  • Featured in HBO’s Emmy award-winning drama, Succession.


  • Competitive salary, equity package and contributory pension scheme

  • Annual company trip + frequent team social events

  • Flexible location — London, Barcelona or even remote

  • Premium co-working space in Central London with gym and restaurant

  • Funding for learning and professional development

  • Join a fast-growing, agile and international team, passionate about innovation and making a difference

Start date: February-April 2022